Question

Topic: Career/Training

Teleseminar For Executive Job Seekers -- Nov 16

Posted by mgoodman on 10/31/2005 at 5:25 PM ET 250 Points
Of possible interest to marketing executive job seekers in North America ...

I have been asked to give a teleseminar on Wednesday, November 16 at 4 p.m. Eastern time (-0500). It is titled:

YOUR JOB SEARCH IS A MARKETING PROJECT

It's basically the lessons learned in researching and writing The Potato Chip Difference : How to apply leading edge marketing strategies to landing the job you want.

More information and sign-up at: The Experts Connection

The purpose of this post is really two-fold:

1. First, if any of you are interested, it would be great to have some moral support from the MarketingProfs gang. The cost is $45, I think ... though I get precious little of that. (I'm doing it mostly to help promote the book.)

2. Second, if any of you have great examples of how a job seeker was able to apply the basic principles of marketing to successfully land the job of their dreams, I can always use an extra case study or anecdote. I'll even credit you with the story, if I use it, during the seminar.

Comments of any kind are welcome, of course, including any suggestions for how to make the teleseminar more interesting for participants.

Finally, if you want to take a look at the preface and chapter 1 of the book, you can find them on the website www.potatochipdifference.com . Just click on "About the Book" and you'll find links there. (I've also linked them in the paragraph above.)

Thanks in advance for any ideas, suggestions, examples, comments, questions, or whatever.
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RESPONSES

  • Posted by mgoodman on 11/2/2005 at 6:16 PM Author
    A very good story, Agnieszka.

    There are actually a couple of valuable lessons in there:

    1. First, targeted communications usually work better than scatter-shots and/or intermediary contacts.

    2. Second, once you have a foot in the door at the right company, it's possible to land the job you really want. If you never even get a foot in the door, you certainly will not get it.

    I usually use a baseball analogy to make that point in the States: If you aren't suited up, there's no chance you'll get on base, or even up to bat. If you have your suit on, then there's a chance ... etc., etc.


    Anyway, thanks a bunch. I may well use the story in the seminar. And if I've missed another lesson or two, please feel free to give me a whack on the head and point me toward it. Sometime I miss some of the trees because the forest is so dense.
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