Know-How Exchange : Advertising/PR

arun.sharma*,

Hope you're having a great day today!

Adding value to your clients experience has a lot to do with the quality of your questions as you are engaging your client in consultative selling. So I would advise you as I have other clients of mine to consider thinking..."What does your client Value?". When you find this out you will be amazed at how deeply the relationship will develop.

What your client values should vary with each customer so pay very close attention to what motivates your client.

Passing on valuable free information as stated above is always helpful but only to the degree that your client recognizes the value of what you are sharing.

Provide your client with Social proof, testimonies and even allow them to contact other clients that you have had successful advertising campaigns with.

The real key is finding out what your client values. Is there anything else I can do for you?

Your Servant, Deremiah, *CPE (Customer Passion Evangelist)

My heartiest thanks to Brett, Deremiah & Conard for their valuable inputs however, Brett's response hits bulls eye as I was either looking for concepts or examples and he gave a good example.