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Topic: Student Questions

Defination Of Marketing By Ama And Chartered Insti

Posted by Anonymous on 11/20/2005 at 9:56 PM ET 250 Points
compare and contrast the defination of marketing put forward by the american marketing association and chartered institute of marketing with similarities and differences
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  • Posted by Carl Crawford on 11/20/2005 at 10:18 PM Accepted
    we DONT do homework here see item 5 of the important guidelines: https://www.marketingprofs.com/ea/guidelines.asp

    Anyway try doing some work YOURSELF, go to the american marketing associations website : www.marketingpower.com

    and the chartered institute of marketing www.cim.co.uk/

    read the definations on the website and oh my god you have almost finished the assigment, the write down what is different and then what is the same. For extra points try explaining why YOU think they would be different.
  • Posted on 6/20/2006 at 1:06 PM Member
    hi quaid,

    HERES VARIOUS DEFINATIONS OF MARKETING IS AVAILABLE. HOPE YOU WILL FINE YOUR ANSWER HERE.

    MARKETING

    Marketing is the process of planning and executing the pricing, promotion, and distribution of goods, ideas, and services to create exchanges that satisfy individual and organizational goals. Simply, if it doesn't facilitate a "sale" then it's not marketing.

    Different Marketing Definitions


    American Marketing Association Definition
    The process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives. (Note 1)
    American Heritage Dictionary's Definition of Marketing
    The commercial functions involved in transferring goods from producer to consumer. (Note 2)
    Merriam Webster's Marketing Definition
    1 b: the process or technique of promoting, selling, and distributing a product or service. 2: an aggregate of functions involved in moving goods from producer to consumer. (Note 3)
    Marketing Definition From MSN Encarta Dictionary
    The business activity of presenting products or services to potential customers in such a way as to make them eager to buy. Marketing includes such matters as the pricing and packaging of the product and the creation of demand by advertising and sales campaigns. (Note 4)
    Note the phrasing: "The process," "functions involved," "process or technique," "an aggregate," "the business activity." These all get to the heart of the definition of marketing.

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