Know-How Exchange : Branding

John, thanks for the post. You are absolutely correct. It is an environmentally-friendly solution. Could you explain your line of thinking in more detail? What would the product names be...I guess I'm not following your line of thought regarding "No Harm, No Foul". I appreciate your help.

JBtron: Thanks for the response. To answer your question...no it doesn't hurt the fish. Actually we have a customer that swears it attracts fish. The only harm done is by the fishermen. :o)

suntimes,

You could go for the "military" designation for names - since your product "makes war" on zebra mussels and barnacles, and the like. Something like "Fast Attack Class," "Corvette Class," "Frigate Class," "Destroyer Class," and "Cruiser Class." Another way to go is with sailing ships - "Sloop," "Schooner," "Galeon," "Cutter," and "Clipper." This might alienate the power boat people. You certainly don't want to imply that one system is less efficient than the other - because they are all equally efficient for the correct size boat (or ship). What about a more generic name like "Soni-clean" and append a a simple size designator: small (S), medium (M), large (L), and extra large (XL)? Soni-clean S, Soni-clean M, etc. I'm not fond of Soni-clean, necessarily, because it's a lot like Clean Seas' Barnaclean trademark (and than name I'm not fond of at all). Maybe Soni-sweep? Soni-scrub? Soni-blast? Sonic Blaster?

I hope this helps.

Wayde

Wow! This discussion is really helpful. Mayreau thank you for the clarification of "No Harm. No Foul." I do think it's a great tag line. Thanks John.

As to mayreau's post...We have a product name but we're looking for model names. Similar, I guess, to Windows being the product name and XP or 2000 being the model names.

Wayde suggested using boat types but my worry is having folks think the Schooner is just for Schooners or sail boats. I've thought about some type of model name that suggests different levels of vibrations since the system vibrates the hull. But haven't gotten very far.

If we're thinking of a high end product would it be better to go with a name as opposed to letters and / or numbers?

I was just reading your question and i am thinking why not use Sonic-Series (SS#) the number can indicate the measure of the vessel ...

I would like to thank each and every one of you who responded to my question. I think all were very thoughtful. I really do appreciate all your help. I do like "No Harm. No Foul." and will probably use it on our website in an appropriate spot. I also like mayreau's idea of Basic, Overnighter/Weekender, Crusier. We will throw that around a bit and see what happens. If you think of anything else please don't hesitate to post. Thanks again.