Question
Topic: Advertising/PR
Need Ideas Regarding Direct Mail Regarding Continuous Services Such As Pay-tv, Telecom Etc.
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I'm in need of case studies from successful campaigns to consumers in general and especially direct mail campaigns to consumers regarding such continuous services such as pay-TV, telecom and so forth.
Maybe a direct mail that has had an unusual big impact by enticing the consumers with some gimmick or something like that.. Or maybe an event or something totally unconventional about the design of the campaign or with the offer itself.
I'm open to any ideas you might have as well as references to different case studies.
Thanks!
Olle Wallander
olle.wallander@groupis.com