Question

Topic: Advertising/PR

Will Podcasts Grow In Importance For Advertising?

Posted by Anonymous on 3/30/2006 at 11:28 AM ET 50 Points
Hi Marketeers!

I'm currently preparing a seminar thesis about podcasts, because the boss of the firm where I used to be an intern the last few months was a podcast maniac.

Sure, podcasting is en vogue (at least in Germany, maybe in the US it is already over by now), but I'm not quite sure if it will be a "revolution" or even of much importance in the advertising business.

What do you think?

(For those interested here is an interesting podcast about podcasts: [inactive link removed] sorry German only!)

Best wishes,
Al

[Moderator: Inactive link removed from post. 2/14/2011]
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RESPONSES

  • Posted by Carl Crawford on 4/1/2006 at 1:34 AM Accepted
    I personnel find most podcasts very dry and boring. There are a few podcasts a listen to every week though. One is called www.poweruser.tv and sponsored by StarDock. The other one is www.undertheskin.net (this is every two weeks). While not as good as poweruser it does have it good points.
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