Question

Topic: Advertising/PR

Budgeting And Advertising Costs

Posted by Anonymous on 4/5/2006 at 6:36 PM ET 50 Points
Hello there,

This is a question for marketing professionals from the UK or those elsewhere but only if they have the correct details :)
Withing my marketing communication plan I need to propose expenditure for marketing communication activities. In order to do this correctly I need a correct costs of advertising in the UK only. How much does it cost to place in add in a daily newspaper (whole page or half a page), how much does a TV add costs (15 or 30 seconds one), roadside posters, radio advertising and everything else. If you know all of these, id appriciate help or if you know of a website where i can find these please share them with me :)
Thanking you all kindly...
Emi
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RESPONSES

  • Posted by steven.alker on 4/6/2006 at 6:55 PM Accepted
    Hi

    Brad, Willets and some other directories are available from your local reference library – getting an up-to-date copy is a challenge however!

    Brad subscription is expensive, so the media section of your University will be the most likely to have an up to date reference copy or more likely have an on-line subscription to https://www.brad.co.uk/info/how.html

    An alternative if you are a student would be to contact the media buyer at an advertising agency and see if they will assist you with your project – I’ve assisted students in the past with project work (Sorry, but I don’t have this subscription as I don’t buy advertising) and its very rewarding. To get you the required data would take them an hour of their time and a suitable reward would be to offer them a copy of your paper. Best to ask if you could visit them and see how they do the work, then you’d get an additional insight and they’d get to see who they were assisting.

    Steve Alker
    Unimax Solutions
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