Question

Topic: Advertising/PR

House Ad Campaign Ideas

Posted by Anonymous on 5/2/2006 at 2:26 PM ET 200 Points
I need:
I am looking for a series of brief, one- to five-word descriptives, or maybe even calls to action, to run in a house print ad campaign.

Describing:
We are a metropolitan business publication whose readership consists of the movers and shakers of big business in our area. CEOs, Chairmen, board presidents, and VPs... power brokers. We are after the boomers, and the up and coming young professionals (heirs to corporate business). THE SUGGESTIONS MUST SPEAK TO THESE PEOPLE. They need to be hip enough to call to the youngsters, but sensible enough to reach to the stodgy crowd.

GOOD LUCK
and thanks a million
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RESPONSES

  • Posted on 5/2/2006 at 3:12 PM Member
    Hello There,

    I can probably offer some suggestions. If I had some more of an idea.. Do you have a website I can visit?
  • Posted by NovaHammer on 5/3/2006 at 9:08 AM Accepted
    HAVE YOU GOTTEN FRESH LATELY?

  • Posted by pghpromo on 5/5/2006 at 2:55 AM Member
    Sorry, a bit in the dark here. If I'm reading this right, you already publish one mag with a readership of "power brokers," and now you are gearing up for a second mag whose target readership is a broad array of "boomers [and] up and coming young professionals." Promotional campaign for this new mag will include print ads within your existing publication. Right?
    Assuming I understand this correctly, do you anticipate cross-readership? Where I'm from, many of the power brokers ARE boomers, so I'm curious whether there will be a sharp differentiation of content between these two publications.
  • Posted on 5/6/2006 at 3:32 AM Accepted
    Here are a few suggestions that the boomers will love and those trying to break away from the current pack.

    "Out with the New... In with the Old."
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