Question

Topic: Customer Behavior

Best Customer Marketing

Posted by Anonymous on 7/7/2006 at 10:24 AM ET 125 Points
Hello All,

I am looking for some articles/ publications on best customer marketing. Of course I have been looking through google, wise marketer, and colloquy, but if any of you know of any other places I could look it would be greatly appreciated.
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RESPONSES

  • Posted by Frank Hurtte on 7/7/2006 at 10:34 AM Member
    check out the archives of
    www.marketingpower.com
  • Posted by Jeff K. on 7/7/2006 at 3:56 PM Member
    Give this a try:
    https://www.powells.com/s?kw=customer+marketing

    Powells is a local bookstore in Portland, OR that takes up a whole city block and is about 4 or 5 stories tall. And that is just their main location, they have 3 or 4 more buildings in town. Anyway, they have lots of books on marketing, hopefully this will help!

    Jeff
  • Posted by darcy.moen on 7/8/2006 at 1:51 AM Member
    Almost any of the books from here are great. I know Brian, murray, Neil....and the lessons in the books here may be simple..but they can't be beat!

    https://www.raphel.com/books_tapes.html

    Crowning the customer is another often overlooked Gem!

    Darcy Moen
    Customer Loyalty Network
  • Posted by MANSING on 7/9/2006 at 10:25 AM Accepted
    Hi,

    Try this webpage:

    1.https://www.jimnovo.com/

    2. https://www.thewisemarketer.com/members/hello.asp?url=http%3A%2F%2Fwww%2Eth...

    3.www.mckinsey.com/practices/retail/knowledge/articles/customermarketingorg.p...

    Regards,

    M Bhor
  • Posted by Deremiah *CPE on 7/16/2006 at 12:42 AM Accepted
    Hi Russ,

    I hope you're having a great day!

    Here are a few suggestions not listed above. Four are online organizations that I subscribe to and they have a wealth of information on Customer related subjects. I have subscribed to their online magazines for years because they offer dependable information that is very relevant, current and cutting edge. A lot of the information is Free but reports, ebooks and other services do cost money.

    www.crmguru.com

    www.marketingsherpa.com

    https://hbswk.hbs.edu


    Now this next organization has books, audio and visual products that offer much knowledge about customer related subjects. The product does cost money.

    www.nightingale.com


    The next organization offers technology related information as it pertains to customers. A lot of free products are available but more detailed reports, surveys and premium products do cost money.

    https://www.forrester.com/findresearch/results?N=50170

    I'm positive that the information you will receive from the online services I have recommended will cover a great deal of your questions and expand your understanding about the customer and marketing. Remember our only real problem in life is our failure to be "MORE Creative" than we’ve ever been. If you “Invent” your opportunity YOU WILL most definitely create your future. Just know that I'm here for you if you need my help. Is there anything else I can do for you?

    Your Servant, Deremiah, *CPE (Customer Passion Evangelist)
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