Question

Topic: Advertising/PR

Hotel Grand Opening Themes

Posted by Anonymous on 7/10/2006 at 4:13 PM ET 125 Points
What ideas have you come up with for creative tag line and theme ideas for the opening of a new Marriott Convention Center in our area. It is in Iowa City, Iowa and is one of Marriott's elite lines. Many special aspects have been used in this hotel over others in similar markets. All artwork in the common areas have been created by Iowa artists. University of Iowa is located here and is renowned for its Writer's Workshop. The hotel has a Writer's Workshop Library with only books written by writer's who have gone through the program. It is the first Marriott to offer free Wi-Fi. It has been built like a retreat center. There are many other features, but I thought some of these might help.
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RESPONSES

  • Posted by Deremiah *CPE on 7/10/2006 at 8:40 PM Accepted
    Hi Skraus,

    I hope you're having a great day!

    GO ARTSY WITH IT!...
    I agree with Vevolution...keep the subject of the theme centered around the arts and you will be more attractive. Why? Because the arts theme draws so many different social, cultural and economic classes and this has built in value long terms as well.

    RETREAT TO IOWA'S ONLY..."ART PARADISE"...
    That's right encourage the public to retreat to Iowa's only "ART PARADISE". It's the place to get away. The only place to be truly free.

    WHERE THE CLIMATE IS ALWAYS A SUNNY CREATIVE...
    This particular theme can create a warm atmosphere of excitement. Where being free to get away and create is cool.

    A PLACE WHERE THOSE WHO WORK FIND FUN IN IOWA...
    well there are so many areas where you can build off of this theme in the positive that you are bound to perk the interest of those who are looking for *R & R...*"Relaxation & Renissance".

    The new Marriot Convention..."The only place where Relaxation and Renissance intersect". Remember our only real problem in life is our failure to be more creative than we’ve ever been. If you “Invent” your opportunity YOU WILL most definitely create your future. Is there anything else I can do for you? I'd really love to help.

    Your Servant, Deremiah, *CPE (Customer Passion Evangelist)
  • Posted by michael on 7/12/2006 at 12:03 AM Accepted
    For Iowa City I would really try to do something in conjunction with Ronald McDonald house.

    Depends, really, on who your target audience is. The easiest should be smaller (don't know how much meeting space you have) medical conventions.

    You could also get ahold of Hayden Frye and Tom Davis. People like Alex Karras, BJ Thomas and others are very notable celebs from Iowa.

    Michael
  • Posted by michael on 7/12/2006 at 12:03 AM Member
    I meant BJ Armstrong, sorry.
  • Posted on 7/12/2006 at 2:32 PM Author
    I really liked everyone's ideas. We're checking into having BJ Armstrong or Roy Marvel. I discussed the ideas with the hotel and they have asked if there is a way to come up with a more future thinking theme and maybe something that would tie into the free wireless. Ideas?
  • Posted on 9/2/2010 at 9:46 PM Member
    A.) I need some help/ideas for a theme(s) of the grand re-opening activity (ceremony) of a 5-star hotel here in Bahrain.
    Details to consider:
    1) The re-opening will be in 2011. 2) The hotel already existed for 30 yrs. now and they are doing the full renovation. 3) In 2011, 5 more hotels will open so they have to do something to put there brand above the rest. 4) They want to cater the young professionals 5) Brand rejuvenation.

    B) I also need ideas on the kind of entertainment to be presented.

    C) Tag line to use.

    D) Another tag line for an "all day dining"

    I will really appreciate if you can share your ideas.
  • Posted on 9/2/2010 at 9:51 PM Member
    PLEASE NEED HELP!!!!

    A.) I need some ideas for a theme(s) of the grand re-opening activity (ceremony) of a 5-star hotel here in Bahrain.
    Details to consider:
    1) The re-opening will be in 2011. 2) The hotel already existed for 30 yrs. now and they are doing the full renovation. 3) In 2011, 5 more hotels will open so they have to do something to put there brand above the rest. 4) They want to cater the young professionals 5) Brand rejuvenation.

    B) I also need ideas on the kind of entertainment to be presented.

    C) Tag line to use on the grand opening.

    D) Another tag line for an "all day dining"

    I will really appreciate if you can share your ideas.
  • Posted on 9/3/2010 at 11:15 AM Member
    i apologize, i made a mistake. anyways, i posted a new question already. thanks.
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