Know-How Exchange : Advertising/PR

He-e-e-e-eeey Randall,

I know you're having a great day because you will not have it any other way!

quite an interesting question with many undertones, middletones and overtones. I'm not even sure I should answer it because it may explode before I get it to the web page and ignite it.

Well I'll try it anyway.

If everyone felt responsible there would be no need for psychologist or counselors. If everyone felt responsible there would be no need for thoughts or suggestions. Everything in life would need no explanation because everything would feel interesting.

If everyone felt responsible our feelings would rule over our imaginations, nations would never war with other nations if I felt responsibility it would make me feel responsible, and can you imagine what that would feel like if everyone felt responsible. I could over rule my actual circumstances as if they were invisible because my feelings would rule what I felt if my feelings made me feel responsible. What would I truly need if I felt this feeling of responsibility. Deep inside an amazing serenity...(me, myself and I) would be the holy trinity. If everyone felt responsible the depth of our doing would be done there would be no work for thinking because my feelings would've won. That's what I would feel if I felt that everyone...yes if everyone felt responsible.

...byderemiah 1:02 pm central time

Remember our only real problem in life is our failure to be "MORE Creative" than we’ve ever been. If you “Invent” your opportunity YOU WILL most definitely create your future. Just know that I'm here for you if you need my help Randall. Is there anything else I can do for you?

Your Servant, Deremiah, *CPE (Customer Passion Evangelist)

Hi again....

I have already posted...this is my second answer

we would'nt need a boss

Randall,

THE ANSWER IS SIMPLE...
the only true way to make any idea infectious and embraceable by others is to MODEL IT.

WHATEVER YOU WANT TO SEE IN OTHERS REFLECT...
the easiest way to get others to hug and embrace your idea is to make it lovable, adorable, easy to see and grasp. So begin by reflecting what you want to infect in others.

BE PASSIONATE...EVERYTHING BEGINS WITH PASSION...
when people sense that we are passionate about what we do they even overlook our imperfections because they finally get a chance to see something in the earth that they've never seen displayed by other human beings and that is P-A-S-S-I-O-N. A grr-rreat marketing strategy must have PASSION and next it must have the ability to...

SERVE OTHERS WITH TREMENDOUS COM-PASSION...
most companies fail to wear a heart of compassion for others. For some reason we believe that if we stick it to people they'll work smarter and better for us. When implementing a marketing strategy we must allow others to take possession of the concept. We can only show that we have accepted responsibility for our program and our strategy when we Passionately display it. And then we (the employer) must allow ourselves to be compassionate toward others so that they can be free to reflect that marketing strategy in a way that allows the employee to respond to it.

A REAL POWERFUL MARKETING STRATEGY MUST BE FREE...
to be used by those who we are trying to impact with it. We can not evangelize people by dominating them with the idea. We must be organic with it...allow others to grow with it at their own level LIKE NATURE DOES.

WATCH THE FARMER AND LEARN A NEW LESSON YOU'VE NEVER SEEN BEFORE...
For example near where I live a farmer has planted a few hundred acres of corn. In some locations the seed of corn has shot up and taken off. It's vibrant and rich. In other areas where either the soil is not as strong or the water level is not as high the corn has grown slower and is smaller.

But the farmer does not grow frustrated by this she let's every stock of corn grow at it's on level. She doesn't prematurely cut down the smaller stalks but she let's all stocks of corn grow freely until she plans to harvest it. That's how we should do.

Some will move faster with embracing the strategy while others will move much slower but regardless all are necessary.

LEAD THE WAY BY FOLLOWING...SERVE OTHERS WITH SERVANT LEADERSHIP...
put your plan out there then lead by following. Don't choke the employees to death by gripping them to tightly with the idea. If they think you love the plan more than you love them you'll kill them and then you won't have any strategy to implement. So serve your employees by listening attentively to what they are saying. Weigh the value of their input, meditate on what they have communicated and watch to see where things go from there.

SERVE YOUR EMPLOYEES AND THEY WILL RECIPROCATE...
Again be passionate but also be equally compassionate. When you lead them by serving they'll serve you back. Remember our only real problem in life is our failure to be "MORE Creative" than we’ve ever been. If you “Invent” your opportunity YOU WILL most definitely create your future. Just know that I'm here for you if you need my help Randall. Is there anything else I can do for you?

Your Servant, Deremiah, *CPE (Customer Passion Evangelist)

1. If we all felt responsible for something, we would argue with each other over who would claim overall responsibility.

2. To make people embrace an idea or strategy, fear is the most effective motivation. Reward comes second.

Peter Hobday

If everyone felt responsible...no ONE would take responsbility. I see this often, when eveyone felt responsible, but often each individual thought somebody else had the ultimate resposniblity to get a task done, follow-up, etc.