Question

Topic: Advertising/PR

Promoting Hr Agency

Posted by Anonymous on 10/21/2006 at 3:34 PM ET 125 Points
Hi guys,

I'm about to start working as a Marketing Specialist for a HR agency in my country. This industry is new to me so I'd like to ask you for any good marketing resources related to HR.

Also - I'd really like to add a blog to their existing site but I'm not sure how their clients and candidates will react to it . What do you think?

Many thanks for your help,
Maggie
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RESPONSES

  • Posted by Levon on 10/23/2006 at 3:07 AM Member
    In addition to what Henri said -- check out a book on services dominated marketing logic. This will help you better understand the marketing of services.

  • Posted on 10/23/2006 at 5:40 PM Member
    Hi Maggie:

    If your HR agency does article marketing, they will capture prospects, increase web traffic, brand themselves on the Web, and improve their SEO. Your HR agency, should submit a 500-750 word article to the top article directories, websites and ezines.

    I've helped many HR professionals like Gayle Lantz, https://www.gaylelantz.com get their articles published on sites like https://www.managementfirst.com, https://www.refresher.com, https://www.ceoonline.com.au, and https://www.workplace.ca
    https://www.about.com
    and many, many other sites.

    If you want more information, check out the link in my profile

    Good Luck
    Eric Gruber
    Director of Operations
    PR LEADS Article Marketing Service
    [URL deleted by staff]
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