Know-How Exchange : Advertising/PR

Yes I think you should include content on your web page pertaining to ad campaigns especially if you're driving traffic to the site via the ad campaigns which I have to imagine you are.

Advertising should run full cycle - different modes of advertisement appeal to different modes of thought. The best way to ensure effectiveness is to create a full circle of advertising, pulling all areas together. Even from the reception desk!!!

KS-
Exactly right. Keep the look of your site/brand stable, but allow a portion to change according to your current campaign.
You are then getting the best of both.
And I agree with Marketingriot. Capitalize on your campaign by fully incorporating it in every means available.
Mop

It depends on what you are communicating. If there is something new that you want the consumers to know you should add. If it is in sync with the brand promise that you have created then you should. Also consumers like to see something new more often than you think. Overused communication creates a blind spot. You have to keep re-invigorating your relationship with your consumers.

Sounds to me like there's an elephant in the room your colleagues don't see. If someone on your team can even suggest the site be overhauled every ad campaign, then
a) the site is lacking
b) the campaigns must be all over the place
c) your marketing is not integrated

Most people who haven't built web sites have no idea how hard it is to build and maintain them, never mind update them every 5 minutes because someone has a new "bright" idea. Take stock of your current site - is it comprehensive? consistent? representative of all stakeholders' input? My guess is no. Your site should have a major upgrade once a year - any other interim changes need to be of a mission critical nature, otherwise they wait.

Take stock of the campaigns. Are they promotional in nature, or leaning more toward awareness? Are they built by one dept., or many? Do they look like they come from the same company each time? Someone ought to take a look at a higher level at your campaign strategy, starting with an annual plan.

Integration is key in today's world of fragmented media consumption and short attention spans. If your web site is not supportive of the campaigns, or vice versa, then shut down one or the other. You're wasting your money. Landing pages are a good idea, but again you are back to lots of builds, updates, and maintenance. Fine, if you've got the skill and staff time.

Also, unless your campaigns are YouTube-like as far as entertainment goes, my feeling is that building links to a campaign area is like expecting Tivo users to set their machine to only watch the ads. I'd put my money elsewhere.

Hopefully you can convince your colleagues to tackle this issue at a higher level. Best of luck.