Question

Topic: Advertising/PR

Promotional Campaign Name!!!

Posted by Anonymous on 12/27/2006 at 2:13 AM ET 74 Points
Ok Guys, As is with most of my questions, need the answers urgently!!!
Citibank is to launch a promotional campaign in Mumbai aimed towards increasing spends on its debit cards. We will be giving away prizes on minimum spends.
The offer construct is very basic. Spend an x amount on your debit card and you are eligible to win an air conditioner. Also, camera phones are being given away as special prizes. The winners will be selected through lucky draw and the 50 customers will win.

So, I need a campaign name for this, i.e., to brand this campaign. Please help!!!
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RESPONSES

  • Posted by Mushfique Manzoor on 12/27/2006 at 9:37 AM Accepted
    hi Puneet

    points beget response ;-)

    how about these campaign names...


    "swipe and win"

    "Who Swipes, Wins"

    "Card Swipe karo, AirCon Jito" (swipe your card, win Air conditioner)

    "AirCon ayegi Card Charke" (aircon will come by riding a card)


    thats all for now, will share if anything new comes up.

    Eid Mubarak and Happy New Year!!
  • Posted on 12/27/2006 at 12:33 PM Accepted
    CitiSwipe Sweepstakes
    Lucky CitiSwipes
    Lucky Swipes
  • Posted on 12/27/2006 at 12:36 PM Accepted
    CitiSweet Rewards
  • Posted on 12/27/2006 at 3:40 PM Accepted
    Get Citi-fied With Savings

    Enjoy Citi Freedom

    Citi Bonus

    Citi Bucks

    Citi Deals

    Show Your Citi-Badge For Savings

    It Pays to Be a Citi-Shopper
  • Posted on 12/27/2006 at 5:45 PM Accepted
    Hello,

    Here are a few ideas:
    CitiBank - We pay you back
    CitiCards for CitiWinners
    Win back your spends
    Minimum spends for maximum winning
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