Question

Topic: Customer Behavior

How To Convince The Customers

Posted by Anonymous on 1/10/2007 at 1:05 AM ET 125 Points
Dear friends,

It happens that while I try to get or convince the customers to see my point of view, it usually ended up with they (customers) are the ones instead who convince me either what I propose is not feasible (or should be modify) or if they were to buy, they don’t need to buy so much units.

Like to have suggestion how I can better convince the customers instead of being driven by them.
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RESPONSES

  • Posted by Chris Blackman on 1/10/2007 at 1:17 AM Member
    Ray

    What are you selling?

    Generally we ignore customers input at our peril.

    Remember:

    Rule 1 -     The customer is always right.
    Rule 2 - When the customer is wrong, refer to Rule 1.

    However... It depends what you're selling.

    Perhaps the customer doesnt really understand your value proposition.

    Or perhaps you're not explaining the payback so they can grasp it.

    Can you give some more details so people here can get their heads around your situation?

    Thanks.
  • Posted by wnelson on 1/10/2007 at 1:18 AM Accepted
    Raymond,

    Perhaps you want to change your approach from "convincing the customer" to listening to their needs. Understanding their needs allows you to structure deals so that they are win-win for your company and theirs versus a win-lose where you get what you want and they feel stuck. Working from this vain also takes their mindset from needing to negotiate to speaking to a trusted colleague from whom help can come. You need to build rapport and that leads to building trust. In this context, you become part of their team versus a "salesman."

    I hope this helps.

    Wayde
  • Posted on 1/10/2007 at 2:07 AM Accepted
    Wayde is right.
    In marketing nowadays, its important to build good relationship with people who could be your potential clients/ customers in the future.
    Marketing professionals are not anymore selling product/ goods, they offer solutions to customer's problem and needs.
    I believe in order for you to convince your customers - you must SELL with the HEART.... that is -care for your customers.

    Kaye
  • Posted on 1/11/2007 at 8:58 AM Accepted
    By "consulting" with clients, you are discussing a situation/subject and deciding on points in doubt. Consulting is seeking advice/opinion and exchanging views.

    This means "listening", understanding, asking questions and if you listen, understand and ask you will undoubtedly be able to offer suggestions which will be accepted by the client because they meet the client's needs and are designed in a way in which the client is comfortable in moving forward.

    Donna
    Marketing Riot
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