Question
Topic: Advertising/PR
Methodology For Developing A Pitch
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I'm trying to do the same thing when it comes to the process and exercise of preparing for a pitch, coming up with ideas and how to implement the ideas for the client. I'm obviously not the creative director and the visuals and the creative direction is not my job, but in terms of strategic direction and overall concept I'm very involved.
Any feedback on a more structured approach to this because brainstorming can only go so far.
Thanks.