Question

Topic: Advertising/PR

Seeking Template/checklist For Marketing New Physicians

Posted by Anonymous on 6/8/2004 at 7:05 PM ET 250 Points
I have been charged to develop a template of marketing/pr "to do's" that can be used when a new specialty physician joins our health care system and needs to be primarily marketed to referring primary care physicians. It would include such things as direct mail announcements, announcements in newsletters, face-to-face vists at the referring physicians office, etc. I am seeking input to the template. Thanks. I need this done in one week.
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RESPONSES

  • Posted by Blaine Wilkerson on 6/8/2004 at 7:15 PM Accepted
    You know, I have answered this question several times and never get tired of it!

    However, the answers are so long, that I will direct you to my previous postings and comments from others as well:

    https://www.marketingprofs.com/ea/qst_searchResults.asp?action=go&qstCatego...

    Good Luck!
  • Posted on 6/8/2004 at 7:20 PM Accepted
    check out this site it may be of help

    https://articles.findarticles.com/p/articles/mi_m0FBW/is_1_4/ai_96292847

    dhinkle
  • Posted by SteveByrneMarketing on 6/22/2004 at 3:57 PM Accepted
    Try an initial snail mailing to a good segmented physicians list.

    Tactical elements to include are:
    1. get name of office administrator
    2. get email addresses with “opt-in” approvals
    3. provide great ongoing relevant information content via web and email
    4. build rapport over the long-term
  • Posted by telemoxie on 6/26/2004 at 8:37 AM Member
    Did you meet your deadline? How did the checklist work out? Can you share any "lessons learned" with us ?

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