Question

Topic: Copywriting

Mother's Day Headlines

Posted by Anonymous on 3/5/2007 at 6:29 PM ET 125 Points
I am having trouble coming up with Mother's Day headlines. It's for a shopping mall direct mail piece...

Mom's the Best.

Celebrate Mom

Anymore?
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RESPONSES

  • Posted on 3/5/2007 at 7:08 PM Accepted
    Tammy - you may wish to include those of us who buy gifts for wives as well as our Moms. How about:

    1. Who do you love?

    2. How do you say 'I love you, to the most important person in your life?

    Or if you really want to go full out, remind those men of the date, because most of them don't know it! And of course, they will need help and suggestions:

    3. We'll help you say 'I love you, Mom' on 13 May. Come to the Mall and we'll choose a gift together to celebrate the the most important person in your life. '

    Although it's a long headline, it'll work like crazy!

    And the first question: 'Is the gift for your wife or mother, or both?'

    Let me know how it goes!

  • Posted on 3/6/2007 at 12:26 PM Author
    Thanks all. I just need a headline. The direct mail piece format is already decided. I will also be writing the inside copy that gives ideas like fragrance, fine jewelry etc.

    The focus should be on Moms, not wives.

    Thanks keep it coming
  • Posted on 3/7/2007 at 11:53 AM Author
    I like Mums the word but it probably won't fly .

    I like WOWMOM too.

    I'm still fishing, thanks for your help!!!!!!
  • Posted by Mushfique Manzoor on 3/8/2007 at 9:03 AM Accepted
    hi there

    how about these.....

    "Love the woman, who still loves you most"

    "For all the Love & Affection"

    "Mommy Love"

    hope this helps.

    cheers!
  • Posted on 3/8/2007 at 12:05 PM Author
    Thanks all! Some great stuff!
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