Topic: Copywriting

Sales Letter Opening

Posted by adenijibaheet on 125 Points
I just got a client who wants me to write a Sales copy to sell sanitary pads. I already got a headline but I don't have any idea how to open the sales letter.
I don't know where to start from . If you have any idea please share it with me . Or if you think there is any swipe files I can use please share it with me.

Thank you
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  • Posted by Jay Hamilton-Roth on Accepted
    When you got the client, you obviously had an approach that the client liked. Why can't you proceed along that line? As far as a letter - do you have a creative brief that describes the product, target market, competitive advantages, etc.? That's where I'd start.
  • Posted by Gary Bloomer on Accepted
    Start by answering the following questions:

    Who is the letter addressed to? Who's the primary recipient?

    What pain point are you addressing?

    What solution are you offering?

    What actions do you want them to take as a result of reading your letter?
  • Posted by mgoodman on Accepted
    Who exactly is your primary target audience? Where? What unique benefit do you offer?

    What you really need is a tight Creative Brief. See:

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