Question

Topic: Advertising/PR

What Is The Objective Of A Press Release Footer?

Posted by Anonymous on 7/17/2007 at 12:43 PM ET 125 Points
I am looking for some insight on what should go into the "footer" of a press release? It was my understanding that a footer is usually a generic description of the company and its products. But I have not been able to confirm this anywhere (despite my multiple Google search attempts).

Our current company footer sounds a bit more like advertising- rather than an objective description of our company. I have written plenty of press releases -- and have even developed guidelines on writing good press releases -- so I know that the body copy should not sound like advertising - but does the same concept apply to the footer? Are there standard guidelines for how to write the footer?

Would appreciate any thoughts or insight you have!
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RESPONSES

  • Posted on 7/17/2007 at 12:51 PM Accepted
    It's called boilerplate...this is the same company description that goes into the last paragraph or two of each release. It should be a brief - and objective - description of the company, what the company does, its client base, location, telephone number, web address. Think of it as your company's signature.
  • Posted on 7/17/2007 at 12:53 PM Member
    It's called boilerplate...this is the same company description that goes into the last paragraph or two of each release. It should be a brief - and objective - description of the company, what the company does, its client base, location, telephone number, web address. Think of it as your company's signature.
  • Posted by Frank Hurtte on 7/17/2007 at 12:53 PM Accepted
    I would like to suggest that the footer needs to provide information pertinent to the release. If the person receiving the press release feels as though a advertisement is being pushed out as a press release, it will never see "ink".

    I recommend Tom Peric's book "Wacky Days" to get a good handle on traction with Press Releases.

    Frank Hurtte
    River Heights Consulting
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