Question

Topic: Advertising/PR

Brochure Information

Posted by Anonymous on 6/28/2004 at 8:40 AM ET 50 Points
I have a 16 page brochure to create for my company and we sell industrial suplies. What kind of content should the brochure requier?? Except for the product information. Should it be very detailed or not, coulurfull or not, should I implement some people who work here in the brochure? Is that a good idea? Help me out.. Louis
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RESPONSES

  • Posted on 7/10/2004 at 5:31 PM Accepted
    The one piece of advice I'd offer is to make sure you aren't just pushing what you have. I've never seen the "I've got this thing. Think you might like one?" approach work well. Try to figure out what moves your prospects to buy. Connect with them on some emotional level. As the sales people do, "find the pain."
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