Question

Topic: Advertising/PR

Any Marketing Potential In Boxing?

Posted by Anonymous on 12/13/2007 at 5:28 PM ET 125 Points
Hi everyone,

I am a new member, and very happy to have found such a forum.

I have a potential client that is in the Boxing industry. Is there any good advertising and promotional market for this sport field? I have a meeting set up for this coming Monday December 17th, and would like to see if any of you can help me with this opportunity. The no brainers for me are pain killers, diet supplements and energy powders/drinks. Anything else that I could pitch?

Thanks!

Tedi
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RESPONSES

  • Posted on 12/13/2007 at 8:25 PM Accepted
    Not sure I understand. Are you looking for products that might appeal to the same people who like boxing?

    If so, you should probably start by understanding who these boxing fans are, what makes them tick, what kinds of products they buy, what magazines and newspapers they read, what kinds of television shows they watch, etc.

    I may not understand what you're asking though. Also it would be relevant to know what country you're in and whether you're thinking of global brands or national brands. Answers could be different based on culture differences.
  • Posted by irvinac on 12/14/2007 at 8:45 AM Accepted
    Good comment. As a marketer and a boxing fan, I have the same question. I think you also need to understand the sport to know who draws what crowd and which boxing events will be worth an investment. Grab Ring Magazine to get a start.
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