Question

Topic: Advertising/PR

Brochure Idea

Posted by Anonymous on 2/6/2008 at 12:45 PM ET 125 Points
I am currently working on making a brochure for a plumbing company that has 3 divisions (service plumbing, complete bathroom remodeling, and commercial and industrial plumbing construction). I am trying to think of a way to promote these 3 divisions in a brochure without just individually doing them on each column inside the brochure. Any interesting ideas to mix things up and provide them with a different brochure. Any suggestions welcome. Thank you!
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RESPONSES

  • Posted on 2/6/2008 at 1:00 PM Member
    I think they are such concrete differences that you WANT to keep them separate. Just an idea
  • Posted on 2/6/2008 at 2:30 PM Author
    I see what you are saying nicole... if i do go that way...do you have any ideas to difference it from a typical brochure?
  • Posted by Tracey on 2/6/2008 at 6:47 PM Member
    I would recommend creating one brochure per audience. Your commercial/industrial audience won't want to read through home services and vice versa. Sounds like you need 2 brochures, at least.
  • Posted by Jay Hamilton-Roth on 2/7/2008 at 8:17 AM Member
    Here's a simple idea: imagine creating a trifold brochure, with a column for each division. Now, cut the paper so you have 3 brochures (1/3 page for each column). Make sure each of these mini-brochures stand-alone, but can also be combined based on the prospect. You want each to have a similar look, but be different enough to avoid confusion.
  • Posted on 2/7/2008 at 8:35 AM Author
    The problem i see with seperating the divisions is that when they hand the brochures out they are alot of time trying to reach a person in more than one way. For example...they go to a function of business leaders in the area. At the function there are people who may be a general contractor which fits someone they are trying to reach. However if you give them just a brochure on new construction you will only reach the general contractor part of the person. Where as if you give him and his wife a brochure showing all 3 of your divisions, not only do you reach the general contractor but you reach the man and wife that also own a home. I am not worried about not having enough room on the brochure. I'm just looking for a different way to present the brochure without doing the straight up and down columns. Thanks for your help...keep ideas coming
  • Posted on 2/7/2008 at 11:06 AM Author
    I agree vicki... any ideas of ways to present them inside the brochure... or just the typical way? let me know . thanks!
  • Posted on 2/7/2008 at 11:21 AM Accepted
    Just a few thoughts:

    Following on from nicole/Tracey & Jay's theme of 1 brochure for each: you could do this for each of the 3 but on each one include brief information on the other 2.
    e.g. The ‘Service plumbing’ brochure is mainly all about ‘Service plumbing’ - the features, needs & benefits etc.. Then e.g. on the bottom right hand side have something like
    ‘Rooterly Plumbing Company also experts in:
    - Complete bathroom remodelling
    Sub point includes Core benefit from this
    - commercial and industrial plumbing construction
    Sub point includes Core benefit from this’

    From a design point of view could have this information within a Venn diagram with the normal overlapping circles in the design of pipes ;)
    For each of these individual information sheets you could keep the same layout & design but colour code them with different colours for each one and each brochure colour matching that same colour within the Venn diagram.

    From your own vision of having one brochure for all how about:
    - a different sized brochure e.g. have a 6-page A5 brochure that folds into 3 pages on the front & 3 pages on the back. Therefore you could have a front & a back - leaving 4 pages of content which could be filled out e.g. 1 on each service and remaining one on core competencies / about company / etc..

    - A brochure with image of a building in the background. From this building comes 3 magnifiers stemming from 3 specific points. e.g. a pointer & zoom out impression from one room of the building which is the bathroom details your services for ‘Complete bathroom remodelling’
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