Question

Topic: Advertising/PR

Drinking Responsibly Campaign

Posted by Anonymous on 3/5/2008 at 3:29 PM ET 500 Points
Hi Guys,

Please help me with this, we have a new premium alcohol (scotch) to market to the public, we wanted to start with a 'drink responsibly' campaign but I need help with a tag line to start and any other tips to get it started.

Simy
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RESPONSES

  • Posted by michael on 3/5/2008 at 5:36 PM Accepted
    "Savor...don't swig (or slug)"

    Everyone is saying to drink responsibly so you sorta have to lead with that.

    Michael
  • Posted by saul.dobney on 3/6/2008 at 4:13 AM Accepted
    Pleasure is never rushed

    Appreciated over time

    As connoisseurs do, drink carefully.

    Made with care. Drink with care.

    A scotch made for sharing

    Quality takes time to appreciate

    Drink in the best company

  • Posted on 3/6/2008 at 5:04 PM Accepted
    Drink responsibly, so that like our scotch, you too can reach the perfect age..

    Take time to appreciate the good things in life...Drink Responsibly.

    Made over time, enjoy it that way.

    Drink responsibly, you'll thank us in the morning.


  • Posted by Markitek on 3/6/2008 at 7:34 PM Accepted
    Made with care . . . drink with care

    That resonates with me big time.

    That one was offered for free, it's got impact all over it. Take it before Saul puts a TM on it!!
  • Posted by saul.dobney on 3/7/2008 at 5:19 AM Member
    OK so it's drink drive type campaign. You could go with the a version of the Aussie pinkie (small dick) campaign. But just for fun:

    Drivers don't drink

    Swig slow sans chariot

    Relaxer. Relaxer. Driving Distractor.

    Slow down. Or mow down?

    Steer away

    Steer a true course

    Drink on. Auto off.

    Break - Brake. Brake.

    Nobble the wobble. Don't drive and drive.

    Stay clear.

    Keep a clear head

    Big Booze Brings Bad News

    Spirits spooked driving kills

    Tipple Tipple Topple Over

    Smart money doesn't gamble

    Keep control

    Protect life



    Saul







  • Posted on 3/7/2008 at 2:00 PM Accepted
    Hey Simy,

    Good luck on this one. Pointing out the negative of your product is a tough task. Keep it simple and serious:

    Savor/sip/enjoy xxxxx responsibly.

    What's more luxurious than being driven home? Don't drink and drive.

    Park your keys, then drink as you please

    We make our whisky with great care. Please drink it the same way.






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