Know-How Exchange : Advertising/PR

Want to live longer and weigh less? Eat x servings of fruit and vegetables daily.
Sort of along the got milk campaign.

Fruvegetable your life - eat more fruits and vegatables.
Sort of along simplify your life

Focus it getting people starting the day with fruit: "Wake up to fruit"

You're likely to get additional eating through the rest of the day if you get the first fruit in early.

Second focus on something real simple: Add lemon juice on to raw vegetables (peppers/carrots etc) to make them really tasty as a snack (try it). "power snacks that make you zing".

"Biofuel for humans";

"Your body has more than 100,000 moving parts. Protect them with power foods"



Saul

A slogan won't change people's behavior. Lifestyle changes are hard, and take time to integrate into their habits. Tell stories of people that have changed, and how it dramatically affected their lives (and those around them).

Here's one tagline to get you started: Love & Live Longer

SuperJuice! I too am encouraging children and families to eat more fruits and veggies. I have had mild success with informing parents they can make smoothies for breakfast or mix juices from things they don't normally make their kids eat because they dont want to eat them.

Create something out of this:

Everything that your body needs for you to live healthy to a very old age was provided by your mother. Mother Nature; I mean.

No processing, no modification, no artifical flavors.

Just more fruits and vegetables.