Question

Topic: Advertising/PR

Postcard Messaging For Graphic Design Studio

Posted by Anonymous on 3/11/2008 at 9:18 PM ET 250 Points
I'm new here! Hello to all.

I will be mailing out a direct mail postcard to existing clients and potential new ones, for my graphic design studio. It should go out by mid-April.

The location of the mailing is going to a small resort mountain town. Seasons are a big change there so the messaging could easily include some type of Spring analogy combined with design services. Possible keywords: fresh, energy, growth, spring cleaning, blooming, hot, etc. I'm trying to figure something out that sounds sophisticated and/or clever.

There's snow sports/acitivites in the winter and hiking, camping, climbing, fishing activities in the summer. Businesses are all about clothing retail, restaurants, cafes, home builders, real estate, interior designers, hotels etc. (Think resort town)

My work consists of logo design, branding, identity systems, brochures, catalogs, and web sites.

Images: I'm open to an image that goes with the messaging, or just using images of my work that would be identified immediately as local work.

Any help would be so appreciated! Thank you!!!
To continue reading this question and the solution, sign up ... it's free!
SUBSCRIBE
Or, SIGN IN

RESPONSES

  • Posted by saul.dobney on 3/12/2008 at 4:09 AM Member
    Spruce up for summer

    (Butterfly emerging from cocoon) Release your summer colors

    Change your coat/skin

    Summer lift (Dandelions/pollen rising)
    Give yourself a lift for summer

    Now's the time to launch your summer collection

    Put on your summer airs

    Spring into the summer season

    Get ready to make hay (mountain pastures)





  • Posted by Jay Hamilton-Roth on 3/12/2008 at 9:16 AM Member
    Time For A New Look?
    It's 2008. Does Your Business Know It?
    Attract New Customers With A New Look
  • Posted by choward on 3/12/2008 at 10:51 AM Member
    How about just a simple word: Ready? changing images for each season and background color of postcard.

    images should change with the seasons. Have a guy under a pile of alphabet leaves falling from a trea for the fall; planting a plant with words that describe your services for spring; watering something with words coming out of hose for summer; shoveling words for winter
  • Posted on 3/12/2008 at 11:33 AM Accepted
    It's a New Business Season...Enter it with a New Business Look.

    Let me help your business draw in more customers with a fresh new look and feel...that inspires people to buy!

    The right marketing graphics set the buying mood and your position, let me give you a FREE evaluation and recommendation. No obligation!

    As for graphics for your card, I might like to look at something that shows the actual streets and people carrying shopping bags.

    I don' t know who you use for color printing, but you should compare the pricing the of wholesale printers on this site: www.DirectMarketingPrinters.com Best pricing I have found.
  • Posted on 3/13/2008 at 5:20 PM Author
    Thanks to everyone who responded. I will look through all of these suggestions tonight.

    Thanks so much for the feedback!
BACK TO TOP

Post a Comment

Related Discussions

Community Info

Top 25 Experts
(Advertising/PR)