Question

Topic: Advertising/PR

Does This Website Do The Job?

Posted by Anonymous on 7/14/2004 at 5:08 PM ET 125 Points
Can I get your opinion, and expertise on www.ltdatabase.com? We've recently redesigned the site and would value any input you have as to it's efficacy.

Our task for the site is two-fold: 1.) Educate the potential customer as to the nature of our program/network. 2.) Increase membership into the Land and Timber Database network.

Our target market is land aquisition professionals as well as the occassional land buyer/seller. We considered the "occassional land buyer/seller" a viable market niche, but limited as to their comfort level on the Internet, thus the numerous "click here" pointers on the site.

I've got many pointed questions about the site, but I think it would be better to offer it up for your critique instead.

Thank you for any suggestions/comments you have.
To continue reading this question and the solution, sign up ... it's free!
SUBSCRIBE
Or, SIGN IN

RESPONSES

  • Posted by SRyan ;] on 7/14/2004 at 10:58 PM Accepted
    Mark, I think the site should focus on the needs of the land SELLERS. By trying to tuck a warm blanket of value over both buyers AND sellers, your message is too diluted.

    Clarifying your message will help you de-clutter the home page.

    Everyone else has offered other good insight... can't add more myself!

    --Shelley
BACK TO TOP

Post a Comment

Related Discussions

Community Info

Top 25 Experts
(Advertising/PR)