Question

Topic: Copywriting

Tagline For Outlet Manager

Posted by Anonymous on 125 Points
Hi all,

I'm doing some badges for my service wait staff (outlet manager) and I have come up with a tagline that says:

I'm in charge & I'm in control.


What do you think of this tagline? Does it sound too overwhelming? Should it have some humour touch to it?

Kindly advise, thanks!
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RESPONSES

  • Posted by Lazenby on Accepted
    My first reaction is whoa...to strong. I see where you are going and like it intellectually. However, I think you want to show CRM/empowerment but not authority in my mind.

    I think KISS is the way to go in this case.
    - How may I serve you
    - I am here to help
    - Live to Serve
    - If your not happy neither am I
    - I'm empowered to serve you
  • Posted by Jay Hamilton-Roth on Accepted
    I'm in charge means that they're in control, so at worst you're duplicating your meaning.

    I'm in charge means that if the customer has a problem, they should talk to them. The buck stops with them. This is fine.

    I'm in control means that they are the puppet master of the outlet, and everything you experience is because they made it happen.
  • Posted on Accepted
    I agree with Lazenby and Jay's statements above. If I were you, I'd keep it simple and take the edge off the word "control", and I'd also remove the words "I", since that will be a given if they wear the name tag.

    Now I don't know what kind of 'feeling' your typical communication conveys, but here are some brainstorms... some are a little off-the-wall, but maybe they'll help you see it differently. (FYI- When you come of a final choice you may want check if it’s copyrighted)

    In Charge and Under Control
    Cool, Calm, and in Charge
    -- or: Cool, Calm, and Under Control
    Calm, collected, confident that I can help you
    Available to Assist
    Empowered to Impress
    Allow Me to Impress You

    All the best to you!
  • Posted on Author
    Hi all,


    Thanks for the wonderful ideas and suggestions!

    :)

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