Question

Topic: Copywriting

Snappy Headline For Ad Agency's Direct Mailer

Posted by Anonymous on 5/23/2008 at 12:43 AM ET 125 Points
For our company profile, we'll be mailing it to potential clients. I need a snappy headline on the envelope that yells out:
something new is around or we've evolved, find out how. Something catchy and intriguing so that the recipient would actually want to check out the contents inside. Basically, a message to beckon them to check out what's inside.
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RESPONSES

  • Posted on 5/23/2008 at 3:34 AM Author
    thanks it was helpful. And i agree that is should relate specifically to the services. However, they want a more abstract approach about how creative we can be and how it would benefit our clients. I'm still dishing out options... i got one like: Every once in a while, something new comes along that alters your preconceptions. What do you think?

  • Posted by Jay Hamilton-Roth on 5/23/2008 at 12:20 PM Accepted
    If you want them to open the letter, use a unique envelope. The first impression shouldn't be "another boring corporate letter" - it should be "creative".

    As for the "snappy" line: "Free Offer Inside" or "Open Only If You Need More Clients".
  • Posted on 5/29/2008 at 8:02 AM Accepted
    Hi,

    Let's take a reverse swing at this, shall we?

    The outer cover to the envelope to read: DO NOT OPEN WITHOUT PERMISSION

    Inside: Look at what you've just done!! Now you won't be able to think the same way ever again...
    ____(your agency's name) Come evolve with us (add humor and show a loser-bespectacled geek evolving into a sophisticated, hot Chimpanzee who's money-bathing, surrounded by babes etc. etc.

    When you ask/request/beckon the clients to open the envelope/letter without anything free to offer, chances are that they may not even take a peek at that piece of paper. By doing the above, you are teasing/daring them to open the letter... Chances are that your prospects will end-up opening it asap (as soon as possible).
  • Posted by jpoyer on 6/4/2008 at 1:29 PM Accepted
    How about focusing on the newness of it - you're different, your new, you're better.

    We're not your father's ad agency.

    Hope this helps,

    Jennifer P.
    XPRT Creative

    :)
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