Question

Topic: Customer Behavior

What's The Best Case For Conducting Research Before Developing The Plan?

Posted by Anonymous on 7/26/2004 at 11:24 PM ET 250 Points
Many clients's familiarity of their product, market and competition lead them to believe they have a clear and precise understanding of all that needs to be known before they develop their go-to-market strategies. This I believe is dangerous and naive. However, it is a real and present obstacle to overcome when pitching business.

Does anyone have a good argument for overcoming this obstacle?

Dave
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