Question

Topic: Advertising/PR

Trademarks In Ads. What Is Open For Use.

Posted by Anonymous on 7/28/2004 at 12:43 PM ET 125 Points
My client, a software provider in the apparel industry, want to to an ad that would say something like " from hat to shoes". To make it sexier, we suggested "from Stetson to stiletto".

Now, Stetson is a trademark. Can I use it or should I forget about it and try something like "from beret to boots" which would not create any conflict.
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RESPONSES

  • Posted by Pepper Blue on 7/28/2004 at 3:32 PM Member
    Hi sylvainlemire,

    Forget about it, it's a registered trademark, I would not even consider using it for commercial purposes.

    If Stetson finds out I guarantee their IP attorneys will be sending you a not so friendly letter.

    I hope that helps.
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