Know-How Exchange : Advertising/PR

instead of having a sale for the sake of a sale-- consider the entire customer experience. give them more reason to come than just low prices. Get your vendors involved-- they may have advertising coop dollars, seminars, etc to offer. A book I like to recommend is 1001 ways to Create Retail Excitement-- its probably in your library.

I think we could give you better advice if you tell us what kind of store you are.

Sell Well and Prosper tm

What are your selling?
Who is your market?
I am assuming this is retail. Where are you located?

Answers to these questions will help us get the creative juices flowing.

Thanks,
Mike

Create-Your-Own Sale

Mystery Sale Of The Day (one item each day as a loss leader, not advertised ahead of time)

Why not have an unusual type of sale?

Instead of a % off the whole store, maybe you can have a little, tiny sale, where everything that is under so many inches in size is on sale, or a really big sale where only really big things are on sale.

How about a white, or blue, etc., sale where only things of a particular color are on sale?

Maybe go through the alphabet - one day it's "A" things, the next it's "B" things, etc.