Question

Topic: Advertising/PR

How Do Innovation And Communications Intersect?

Posted by Anonymous on 9/7/2008 at 5:36 PM ET 25 Points
These questions will be discussed at PR Newswire conference on Tuesday on Innovation & Communications. Any thoughts???

How do you innovate communications?

What does innovation mean to communications professionals?

What environment is required for innovation?

What are examples and case studies from companies who are known for their innovation?

How do you measure and monitor innovation?

How does the communications function collaborate and integrate with product development and design functions?

How do you use social media to help innovate the communications function?



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RESPONSES

  • Posted on 9/7/2008 at 7:52 PM Author
    WOW! Keep it coming . . .
  • Posted by Jay Hamilton-Roth on 9/8/2008 at 8:55 AM Member
    You innovate by speaking exactly to those people you're trying to communicate with. Social media is one such way to find a targeted audience (of a specific demographic).

    Innovation could mean something brand new but more likely means a new twist on an old way (evolution vs. revolution).
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