Question

Topic: Copywriting

Extravaganxa Blurb

Posted by art on 9/22/2008 at 5:24 AM ET 500 Points
I am doing a promotion for a hardware store. The promotion is called HARDWARE EXTRAVAGANZA and it runs over 5 weeks with different specials each week.

Week 1: Plumbing & Bathroom Extravaganza

Week 2: Lighting & Electrical Extravaganza

Week 3: Doors, Frames & Locks Extravaganza

Week 4: Tools and Gardening Extravaganza

Week 5: Roofing, Rainwater & Paint Extravaganza

What I am looking for is some clever blurb which ties in with the theme.

I think I will highlight one product per week and call it the ‘showstopper of the week’.

All ideas welcome!

Laura
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RESPONSES

  • Posted on 9/22/2008 at 5:29 AM Member
    Laura - what is the store offering that is special for their customers? Give me an example and that is what we will work with.

    Peter
  • Posted by art on 9/22/2008 at 6:19 AM Author
    Hi Peter, thanks for your prompt response.

    During the first week of the promotion the following products will be on 'special'.

    Shower door 850mm - 950mm Sliding
    Shower door pivot 900mm Natural
    Taps
    Geyser 100L
    Geyser 150L
    Copper pipe 15mm
    Copper pipe 20mm
    Plastic Cistern complete
    White bantam Basin
    White Pedestal universal
    White P/pan
    Floor Tiles
    Wall tiles
    Tile spacers 3mm
    Tylon 20kg
    S/steel sink 1.2m x 460mm double end bowl(sit on)
    single end bowl 915mm x 460mm (sit on)
    50mm PVC pipe
    110mm PVC pipe cream u/ground
    Poly pipe- 15mm x 100m class 3
    Poly pipe - 20mm x 100m class 3
    JoJo tank 2500L
    JoJo tank 5000L

    Like most sales - the price is slightly reduced, but it is more about getting your brand out there and being visible.

    I really just want some 'clever' wording I can use to tie in with the Extravaganza theme.
  • Posted by Jay Hamilton-Roth on 9/22/2008 at 9:00 AM Accepted
    Be Extravagant With Your Home
    Save Money And Fix Up Your Home
    Upgrade Your Castle For Pennies
    Nail Great Bargains
  • Posted by art on 9/22/2008 at 9:24 AM Author
    "Be Extravagant with your home" is just the stuff I'm looking for, thanks Jay!

    I will be producing 5 different sales pamphlets (one for each week) so keep them coming.

    Thanks in advance

    Laura

  • Posted by Frank Hurtte on 9/22/2008 at 9:28 AM Member
    The Wholehouse Makeover
  • Posted by Levon on 9/22/2008 at 12:25 PM Member
    With the extravaganza, are you offering free seminars and demonstrations?
  • Posted by Mikee on 9/22/2008 at 1:58 PM Accepted
    Be Extravagant for Less
    Extravagent has never cost so little
    Every once in awhile we all need to be Extravagent
    Extravagance for a Bargain
  • Posted by art on 9/27/2008 at 4:28 AM Author
    Thanks to those who tried. I guess extravaganza does not really lend itself well to sales blurb - lesson learnt.
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