Question

Topic: Copywriting

White Paper Title

Posted by annj on 10/3/2008 at 8:48 AM ET 50 Points
Hi Guys
I need a hook for a white paper, very dull stuff (IT) but I just need them to click & register. Don't worry about the detail, you just need to know that the paper is positioned as "we're a pragmatic company who can help you to cut through the usual technology speak and understand this ". It will probably incorporate a "10 point checklist" at the end. So far I have:
How to..
Essential..
Practical..

More ideas? Thanks!


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RESPONSES

  • Posted by kevin.shoesmith on 10/3/2008 at 9:09 AM Accepted
    I think you're on the right track with cutting through the techno speak. Why not ...

    Cut through the techno mumbo jumbo

    Cut through the crap ...

    10 Ways to Get to the Bottom Line of ...

    Cut to the Bottom Line ...
  • Posted by Inbox_Interactive on 10/3/2008 at 9:28 AM Accepted
    People love numbered lists...lets them know that the information is actionable and brief.

    "10 Steps to Better (Faster, Cheaper, Whatever) ___."

  • Posted by annj on 10/3/2008 at 11:01 AM Author
    It's ok, calm down! We know how to write a paper - maybe position was the wrong choice of word - I just want a hook and there are some ideas here, Thanks!
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