Question

Topic: Copywriting

Medical Trade Book Marketing

Posted by Anonymous on 10/9/2008 at 3:08 PM ET 125 Points
Does anybody have a catchy tagline for a direct mail ad to pitch the sale of a medical book?
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  • Posted on 10/9/2008 at 9:57 PM Author
    Thanks for getting back.

    We are publishing a book and we want to introduce it to the market. It is a trade book on Cardiology and the audience would be medical and healthcare professionals, including doctors and professors.

    It would be a postcard, so it would be a headline followed by copy that would promote the book and inform the target audience of its arrival and possibly a blurb to let them know what to expect from the book.

    The publication date will be early 2009.
  • Posted by Jay Hamilton-Roth on 10/10/2008 at 8:19 AM Accepted
    First, create a brochure website for the book. The site would have some sample sections, testimonials, peer reviews, etc. Additionally, an opt-in page to get people who are interested in the book early to sign up (perhaps also an early order discount?). People searching for cardiology books might stumble up on your site (once you get backlinks from trusted medical/book sites).

    Given your audience, you don't want it to be "cute". But you do need to focus on what this book has that the myriad of others doesn't. What makes this book so good that they should buy it immediately? Also, why should they trust this new book instead of their well-used books already on their shelf?
  • Posted by kevin.shoesmith on 10/13/2008 at 8:51 AM Member
    Take This to Heart (serious, yes a bit cute, but still professional enough I believe to hit your target)

    Everything About the Heart ... is Here

    Catch the Latest on Cardiology

    Are You Crazy About Cardiology?

    It's Time for a Heart to Heart ...
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