Question

Topic: Advertising/PR

Campaign To Educate & Raise Co. Internal Awareness

Posted by Anonymous on 10/17/2008 at 9:35 AM ET 500 Points
I work for a very large global technical products manufacturing company, and am a business analyst by trade. My team consists of other analysts as well. We perform business intelligence analysis; i.e. benchmarking, performance monitoring, etc., on our products and publish our work to many internal groups encompassing finance, engineering, and manufacturing, to name a few.

I have been tasked with the responsibility of "advertising" our services. Not so much to drum up business, but more of an education/awareness campaign to strengthen our customer awareness, solidify our value, heighten our capabilities, and spotlight our accomplishments.

I am searching for ideas on how I might go about accomplishing this with a "knock your socks off" approach. Many groups within my company send out monthly email templates and maintain web sites touting their skills and accomplishments - all of which in my opinion are somewhat boring and vanilla in tone, look, and feel.

I am amenable to that approach, but am somewhat reluctant because everyone else "does it". If I go down that path, can anyone offer guidance and suggestions on electrifying my approach? Thank you for your time, insight, and ideas - it is truly appreciated!
To continue reading this question and the solution, sign up ... it's free!
SUBSCRIBE
Or, SIGN IN

RESPONSES

  • Posted by Jay Hamilton-Roth on 10/17/2008 at 10:00 AM Accepted
    To "wow" people, show "wow" case studies. Nothing speaks louder than concrete results. To go the extra effort, create a short video about the case study itself, featuring your client, their workplace, and before/after visuals (if possible).
  • Posted by saul.dobney on 10/17/2008 at 11:49 AM Accepted
    Brand the work you do (a logo for your dept). Talk to more people around the business and get invited to more meetings 'early on' in the project life.

    Write snappy summaries. Perfect precis.

    Let people know who they should contact on a various subjects and expertise. You could even have an internal blog, profile pages of the members of your team.

    Or do something completely off the wall like a monthly cake day.
  • Posted on 10/17/2008 at 1:50 PM Accepted
    You need some testimonials. You could do a video of an interview or a skit based on actual customers. This would show your value, capabilities and accomplishments.
    You could have a lot of fun with it since it is internal.
  • Posted on 10/17/2008 at 1:56 PM Accepted
    Have fun with your task! Turn analytics into the hip-happening place to work. You can certainly share success stories, example of the type of work that your team creates - but deliver it with a 'wow'.

    Why not 'sponsor' some of your company events, break-times, meetings? Take for example a typical 'break-time' sponsorship ... everyone gets a free cup of joe from your team -- along with a serving of fun facts. Or use a sports theme and produce a 'play book' full of your success stories/ideas.

    This idea would work well for customers as well.
    Think outside of the box on your delivery and you will certainly create more than a few 'fans'.
  • Posted by mdlugozima on 10/20/2008 at 8:40 AM Accepted
    Call yourselves "The BA-Team" after the 1980s show "The A-Team" starring Mr. T as BA Baracus. BA of course stands for Business Analyst. Like the show's weekly plot line, you can send out case studies where you helped people with their problems. The A-Team were "heroes for hire". If your audience is 35 - 65 they will know the show. You can be "B. A. Baracus" played by Mr. T and say you "pity the fool" that doesn't use our services.
  • Posted by Mikee on 10/21/2008 at 7:11 PM Accepted
    I don't see a problem with "having a website, like everyone else". The trick is to make sure that it is useful for everyone in your company. You need to keep it current and relevant. This is usually the problem with internal websites. People are excited for a while and then it gets forgotten about.

    If you do make a website it needs to be interactive. Make sure that people can pose their problems and get quick feedback. Forums are are great tool for this (like this here). As mentioned before, the trick is to keep on it.

    Be sure to offer resources to people. You need to make sure that it is a tool, not just a brag sheet. People need to have a reason to visit often.

    Mike
BACK TO TOP

Post a Comment

Related Discussions

Community Info

Top 25 Experts
(Advertising/PR)