Question

Topic: Advertising/PR

About Imc Plan

Posted by Anonymous on 11/17/2008 at 8:43 PM ET 50 Points
I am making the IMC plan for a milk carton company.
Could you tell me how to do measurement or evaluation for the IMC plan?
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RESPONSES

  • Posted by wnelson on 11/17/2008 at 9:14 PM Accepted
    Prior to making any kind of plan, you have to set goals. Even if you are planning a vacation, you have to have goals: how long are you going to be on vacation? How much money are you going to spend? What experiences do you want to have? How do you want to travel? And so forth.

    When you develop your goals and objectives, then the measurement and evaluation of the plan is a simple matter. Measure and evaluate your plan versus the goals and objectives.

    I hope this helps.

    Wayde
  • Posted by Jay Hamilton-Roth on 11/19/2008 at 8:11 AM Accepted
    See: The New Marketing Paradigm (By Don E. Schultz, et al): https://books.google.com/books?id=RvM-OXNnSpgC&pg=PA110&lpg=PA110&dq=Integr...
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