Question

Topic: Advertising/PR

Identity For Good Guys Auto

Posted by Anonymous on 11/26/2008 at 6:42 PM ET 125 Points
I am currently opening a new used car lot and have named it GOOD GUYS AUTO. I want to create an identity to use during my advertising campaigns. I was thinking along the ideas of a super hero or a Country Western deputy. I want to brand us with a character. Any ideas? Thanks for all your help!
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RESPONSES

  • Posted by ilan on 11/26/2008 at 8:02 PM Member
    Before you do anything, check if this name is not taken already.
    I think I heard it somewhere...
  • Posted by michael on 11/26/2008 at 10:54 PM Member
    Someone with a white hat....not the Pillsbury Doughboy

    Michael
  • Posted by Mikee on 11/27/2008 at 9:23 AM Accepted
    I would go with the deputy if you are in the South or west.

    You could also do something like a well dressed James Bond type or a Dudley Do Right type character.

    Mike
  • Posted by CarolBlaha on 11/28/2008 at 10:03 AM Accepted
    I like it. It says a lot more than most auto names. And you can have fun with it. There is nothing wrong with cartoonish-- you'll be remembered-- its a good identifier. I am sitting here with one very successful dealership and their spokespersons (they have 3) are in elf hats and ears. More important, show in your advertising why you are good guys. Slashed prices, easy credit.
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