Question

Topic: Copywriting

Feature/benifit Blurrrr- Customer Looks 4 Features

Posted by Anonymous on 12/10/2008 at 11:59 PM ET 50 Points
So are their some instances when a feature is better said 1st, or as the primary focus as far as the wording goes.

I am saying for example when people look for certain features. For example a car with alloy wheels and leather seats. These are clearly features, and might be the main reason a person buys an identical car over another. They want Prestige and you can say that with your look and feel and other things, but can/should you try and say it with words- or do you say leather seats...

Specifically I am working on a webpage now (So if I say the features as the main point, they are more "search friendly" than saying benefit right?.)


-Help!
Amanda
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RESPONSES

  • Posted by Jay Hamilton-Roth on 12/11/2008 at 9:55 AM Accepted
    There's nothing wrong about listing your features, but don't lead your copy with them. As you stated, you first want to lead with benefits, and eventually detail how your offering satisfies the customer's need...exactly.
  • Posted by Paul Kemper on 12/11/2008 at 11:40 AM Accepted
    I would say that features can be listed without much benefit-introduction only in cases where the feature has a commonly accepted benefit. For instance your alloy wheels: the benefits are clear to almost everyone buying a car, so they can be implied. But many benefits of features are only implied for a select group and might need spelling out if you want to target outside that group.
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