Question

Topic: Advertising/PR

Ideas For Promo Items That Match Slogan

Posted by Bonnie on 12/16/2008 at 12:57 PM ET 250 Points
Our office products company is using the slogan "We make business personal" in 2009 and our marketing will be centered around the personalized service/experience.

We are using a "residential" look and feel in our print and web pieces.

What are some good promotional/imprint-able items that could go with this theme of one's personal space or a personal experience? We have thought of photo frames, but I'm not sure how those would go over. Perhaps someone could come up with a good spin on the frames idea... or others!
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RESPONSES

  • Posted by Gail@PUBLISIDE on 12/16/2008 at 1:13 PM Member
    You say you want a "residential" look/feel, so does that mean that you're a real estate agency/biz?

    Providing advice on a promotional piece would depend on what kind of business it is for, from my standpoint.
  • Posted by michael on 12/16/2008 at 1:30 PM Accepted
    Small personal fans(battery driven)....just a couple bucks the last time we ordered them.

    Hand massagers. Foot rollers. Eye coolers (these are really nice)

    Michael
  • Posted by Bonnie on 12/16/2008 at 1:34 PM Author
    Sorry... I did mention we are an office products company, but I could expound on that. We are primarily B2B, but we are also a locally owned and independent dealer, something that we find our customers (many of whom are local businesses, too) are drawn to more and more these days. The 'residential' look and feel really just means earth tones and 'comfortable' looking photos and designs. It's an attempt to move away from the slick superstore/corporate look, although we are keeping away from looking TOO mom-and-pop. Hope this helps.
  • Posted by Bonnie on 12/16/2008 at 2:39 PM Author
    Michael, Those are great ideas... the fans and massagers would be really fun and "personal". Thanks!
  • Posted by Mikee on 12/16/2008 at 2:48 PM Accepted
    Key Chains - get you into all your personal spaces
    USB Memory - Can contain your personal information
    Under Wear is pretty personal but could be over the top. You certainly might get remembered though.

    Mike
  • Posted by Jay Hamilton-Roth on 12/17/2008 at 8:40 AM Accepted
    Why not stationery (or post it notes) already printed with the client's name? Or, offer to donate money to their favorite charity (all they need to do is fill out a form) in their name
  • Posted on 12/17/2008 at 8:53 AM Accepted
    How about an upscale box made of leather or faux leather that they could keep their "personal" belongings in (keys/jewelry/loose change) or small office supplies (paper clips, staple remover, etc.). This is a box that they might display on their desk at work, or at home on their dresser.

    Not sure of the price, and these might be a bit pricey, but I think they would be a nice touch.
  • Posted by Bonnie on 12/17/2008 at 9:01 AM Author
    Really great ideas, everyone. These are exactly the kind of things I'm looking for. I will leave the question open for the rest of the day, in case anyone has more ideas... thanks!
  • Posted by Bonnie on 12/18/2008 at 11:47 AM Author
    Thank you, everyone! Very helpful!
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