Question

Topic: Copywriting

Furniture Store Billboard Copy

Posted by Anonymous on 1/13/2009 at 7:03 PM ET 250 Points
We are having difficulties coming up with brief but effective copy for our billboard campaign. Our store (single location) is the largest in our market area and we would like to stress that fact (selection- over 65,000 square feet of showroom) and maybe great prices?

Any copy suggestions?

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RESPONSES

  • Posted on 1/14/2009 at 8:15 AM Member
    Good morning, B. Morgan

    For a standard billboard (not the digital billboard):

    FURNITURE STORE X
    Shop Our Huge Selection of Name Brand Furniture
    ***65,000 Sq Ft Showroom***

    North/South on Hwy/Route # or Exit #
    (Abbreviated for Quick View)

    GREAT PRICES! CONVENIENT HOURS!

    I'd stay with a clean graphic of a furniture
    piece/person with their hand pointing towards your
    message or come up with a clean, catchy graphic

    Here's a link to some info on designing a billboard message: https://jeremiafroyland.com/marketing/designing-billboards-that-drive-resul...

    Marketing-Riot


  • Posted on 1/15/2009 at 10:32 AM Accepted
    Could also go with something along the lines of:

    YOUR FURNITURE STORE
    More Choices. More Styles. Less Hassle.

    We Offer 65,000 SF of Choices!

    YOUR EZ LOCATION

    GREAT PRICES! CONVENIENT HOURS!

    Marketing-Riot
  • Posted on 1/19/2009 at 9:29 AM Author
    Thanks for all of the suggestions. Your input is much appreciated.
  • Posted on 1/26/2009 at 4:12 PM Member
    Since you only have one store, why not brand that as your "home."


    "Our home has more than 65,000 square feet.

    So we're sure to have something to fill yours.

    Wide selection. Great prices."
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