Question

Topic: Advertising/PR

Can A Consumer Really Think This Way?

Posted by Anonymous on 8/13/2004 at 8:50 AM ET 25 Points
Through advertisement we positioned our brand very uniquely, but a consumer can really think this way! for example in comparision of two tea brands; if first tea brand says" tea that stenghtens your family relationship" and other says "feels the power, strength". Does a consumer gets family relationship stronger? or it can feel the power?
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RESPONSES

  • Posted by Blaine Wilkerson on 8/13/2004 at 1:20 PM Member
    I agree with JB. We need more info.

    However, based on your information:

    Regarding tea in general, I think comsumers are going to respond to the "energy/power" strategy rather than the "will help your family" line.

    Tea is known for it's energy and healing benfits...not so much for it's ability to "magically" solve family problems.

    I hope this helps.

  • Posted by Deremiah *CPE on 8/13/2004 at 3:43 PM Member
    Amanzar,

    WELCOME to KHE. I read your profile and think that inspite of your challenge to communicate your question effectively I really respect your courage to ask. Don't take it personally sometimes my communication style throws people for a loop too. But my friends above have given you some great advice. Don't be afraid to ask a friend for help. I think when it comes to marketing tea sticking with the fundamentals of what a product can do is the best practical thing. In this day and age if drinking tea could pull families together and make them stronger we would all be Tea-aholics. See what I mean. Sometimes my communication style works and sometimes it keeps people wondering. Is there anything else I can do for you?

    Your Servant, Deremiah, *CPE (Customer Passion Evangelist)
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