Know-How Exchange : Advertising/PR

I am launching a company called 365 Cubed, Inc. and need assistance in publicity. Here is a little more information about the company.

Company Overview:
365Cubed.com is social experiment based on one simple question: Can 365 people work cooperatively for 365 days to make 365 million dollars or $1 million a piece?

Philosophy:
365 Cubed is built around the concept that there is power in unity, and that anything can be accomplished with the right level of teamwork.
Synergy is the highest activity of life; it creates new untapped alternatives; it values and exploits the mental, emotional, and psychological differences between people.
Stephen Covey
How it Works:
First you must fully understand the concept driving 365 cubed and there is a lot to it, but I’ll try to be brief. The 365 will begin working on specific parts of the project prior to beginning the 365 days. They will cooperatively decide on a business plan through participant submissions (not required) and voting. Once it’s narrowed down to the top 5, we begin to analyze each plan’s strengths, weaknesses, opportunities, and threats through three major channels
• Operational Limitations
• Capital Requirements
• Number of profit vehicles and the strength of each
All of this will be done online with the 365 cubed groupware, and each of the items above will be reviewed by all group members and ratings will be attached. The plan with the highest rating is the one we launch. We will aggressively go after any and all profit vehicles to maximize potential for success.
The group will be assembled with members from nearly all business categories, without industry limitations. They will work from a location of their choosing, which is why all participants need have a good computer, high speed internet and webcam. Twenty-five participants will be chosen for the task of group leader, and the rest will be assigned to groups by task, and will remain with the group for the entirety of the experiment. Breaking the mass into groups will provide better overall communication, and give us the ability to have individual focus, while the group, as a whole, moves in multiple directions.
The strength behind the group, and the potential success lies not only in teamwork, but also the unique skill sets each person brings to the table. Among the group you’ll find manufacturers reps, publicists, writers, lawyers, finance experts, engineers, sales professionals, marketing experts, graphic designers, operational experts, risk analysts, and many more. It is this unique quality that sets us aside from others, and gives this project a greater chance for success than most VC funded startups.


Show me the money!
Next, we get to the most important section of this summary. How and when do members get paid? Once the experiment has become self sufficient, and contains ample reserves, quarterly payments will be made to all group members. However, the majority will be paid approximately 60 days after completion of the 365 days. The goal is for each member to earn $1,000,000, and prove that with teamwork anything is possible.
Many skeptics have said “That’s just too much money to earn in only 365 days.”
Reality is that there are many business and or products which can easily generate this kind of revenue; especially through B2B wholesale channels. The right product could be taken to every big box store in the country, sold direct to consumers through every major product site on the internet, as well as being sold on shopping networks such as HSN. The question is not whether or not this is possible (it most definitely is); the question is how do we as a team come up with the winning combination that will yield the greatest results?

Ownership:
Participants will all have an equal share (.27% or 1/365th) of the revenue generated during the 365 days. This includes myself, and it is a key part to the overall success. The participant who submits the selected business plan, will retain 10% ownership in the company after the 365 days. Founding members will retain a 1% ownership, and many more participants will be offered partnership positions inside the company.

About The Founder:
My name is Joshua D. Crumbaugh. I am an entrepreneur, and am currently the director of marketing for one of the fastest growing mortgage lenders in the country. While our competition has taken huge hits, I have led our company into gains of nearly 1000% in 2008. I understand what needs done to increase business, and have the skill set to make it happen. I'm not only an entrepreneur, but an opportunist; and building a business around this model provides better insight into the potential problems, profit vehicles, opportunities, operational issues, logistics, engineering, legal, publicity, marketing and much more. An employee won't necessarily tell me when I'm wrong, but a partner will. I may not have the best business plan, but put a few 100 of them on the table with huge added benefits to the person whose business plan is selected, and now you'll find something with true ingenious potential.