Question

Topic: Copywriting

Charging For Blogs & Web Articles

Posted by Anonymous on 3/9/2009 at 1:48 PM ET 250 Points
Hello, Marketing Folks -

Deciding what to charge for any freelance project is always a tricky thing. It seems to get trickier as more copy is on the web and the economy struggles. So I'm wondering if anyone has any insight into what people expect to be charged these days for a 400 - 500 word web article and 200 word blog?

Any help is appreciated! If you want to check out my website, please feel free: https://www.WritingToTheRescue.com.

Thanks!
Robin
To continue reading this question and the solution, sign up ... it's free!
SUBSCRIBE
Or, SIGN IN

RESPONSES

  • Posted by Inbox_Interactive on 3/9/2009 at 1:52 PM Accepted
    I would be careful about quoting prices for this in advance. You may be leaving money on the table.

    I have seen people offer to write long articles for $25, and I have seen people *pay* $500 for a 1,000-word piece for a Web site.

    It really comes down to what the person buying the work will do with it. And some have much bigger budgets than others.
  • Posted on 3/9/2009 at 2:19 PM Accepted
    It depends on a number of factors:

    1) What kind of project is it? Is it just giving straightforward information (the school play this year will be Our Town. Tryouts will be held at 2 PM in the auditorium) or is it an ad? The latter is likely to require a professional copywriter.

    2) How long is it?

    3) Does it require specialized skills (copywriting) or knowledge (technical or medical terms) in order to complete?

    4) Is there something about the service you provide that's noteworthy? Do you specialize?

    5) How "organized" is the client? Do they have a clear idea of what they want? Who the target audience is? What their points of difference are?

    You can also check The Writer's Market guide. Download it here.


    www.writersmarket.com/assets/pdf/How_Much_Should_I_Charge.pdf
  • Posted on 3/9/2009 at 5:54 PM Author
    Thanks for your feedback. Informative and good questions to consider. The Writer's Market guide is great, but it is from 2005 - 2006, which is probably a bit different from typical prices for web pages now. Plus, web pages now cover quite a variety of things, including SEO and non-SEO copy. I'm wondering if anyone has access to the most recent Writer's Market Guide?
BACK TO TOP

Post a Comment

Related Discussions

Community Info

Top 25 Experts
(Copywriting)