Question

Topic: Advertising/PR

What Is The Best Use Of $2,000 To Generate Leads??

Posted by Anonymous on 3/26/2009 at 6:25 PM ET 25 Points
Our company is launching our site within the next few months. We already have an in-house SEO specialist and will be trying our hand at a newspaper (small ads) campaign. Aisde from the above, what is the best, most cost-effective way to generate leads from attorneys on a $2,000 initial ad budget? Remember, we just want to capture qualified leads. As many as possible. Come on pros! Where will we get the most bang for our buck?
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RESPONSES

  • Posted by michael on 3/26/2009 at 6:46 PM Accepted
    That's $80 per point!

    An e-mail campaign


    Michael
  • Posted by Neil on 3/26/2009 at 7:06 PM Accepted
    I would say the best use of $2,000 would be pay-per-click with Google AdWords. If you are going to do it yourself, I would view Google's training screen casts and read their articles and then get started.

    There are also great books and articles written on this subject, too.

    There is a lot of experimentation and testing you would want to do after you start using AdWords to make sure you are getting optimal results.
  • Posted by CarolBlaha on 3/26/2009 at 8:55 PM Accepted
    Pound the pavemnt. 2K isn't a lot money., so be lazar sharp in your marketing. you are crazy to buy adwords and get a 1% response. Be lazar sharp, drill down and inspect what u expect.

    Sell Well and Prosper tm
  • Posted by Tracey on 3/26/2009 at 9:27 PM Accepted
    It depends on your product/industry. Can you tell us more about your business? B2C or B2B?
  • Posted by telemoxie on 3/27/2009 at 2:54 PM Accepted
    Boy, I would sure like to know a lot more. For example, who will follow the leads? What are you selling to attorneys? Is your sales literature any good? Will you be attempting to close sales in person or by phone? What price range is your solution in?

    It is very easy for a boss or one of the powers that be to task you with generating leads, but reading between the lines just a bit, I would be very very surprised if lead generation is your biggest problem.

    But back to the question you asked: if I had to make a wild guess in the dark, I would spend about a quarter of the money to interview current and past users of your product or service and obtain testimonials and quotes for my upcoming website, I would spend another quarter of the money having my plans for the website professionally reviewed by an expert in the marketing to be sure the website generates leads ( for example, will folks sign up for white papers? Who will write the white papers? Who, if anyone, will represent you in the blogosphere?) and I would reserve the rest of money to be spent once had a better idea what was going on.
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