Question

Topic: Advertising/PR

Strategic Planning Collateral

Posted by Anonymous on 4/30/2009 at 9:43 AM ET 125 Points
I was asked by a senior manager at my non profit social service agency to create a strategic plan brochure highlighting the key areas of the plan. I can't say I have ever seen this done. Can someone shed some light on this issue and/or a referral to another non profit that may have completed this?
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RESPONSES

  • Posted by bill.hall on 4/30/2009 at 9:46 AM Accepted
    Go to Bob Bly's website (www.bly.com) and read his article on brochures. Buy "The Copywriter's Handbook" which has information on brochures in it too. He is awesome and his material will steer you well.
    Hope that helps,
    Bill
  • Posted by wnelson on 4/30/2009 at 12:06 PM Accepted
    Yah. What Theresa said! I picked up the email on my cell and was going to answer it from my computer when I got to it. I carefully crafted this one-of-a-kind perfect response, knowing that no one else in the world would ever think of this...and there is was! Word for word what she wrote! Add my vote to this and give her the points! Perfect.

    Wayde
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