Question

Topic: Advertising/PR

3d Technology For Products Presentation

Posted by Anonymous on 7/12/2009 at 6:01 AM ET 250 Points
Greetings,

I have developed technology for 3D interactive presentations. Please look at the technology's website: https://stargazer.110mb.com/attract3d.

Attract3D presentations are virtual reality scenes, where objects are made of 3D models and behavioral programs. Presentation may be a simple controlled single-object show or a complex world with its own scenario.

Attract3D scenes allow user to move across the entire virtual world and turn in any direction, looking at objects from any position and any angle. Objects may turn, spin, move, change and interact with other objects as programmed by the presentation designer. In addition, the user may act on objects in a way that the presentation designer provided (pick, change, remove, paint, turn).

I would like to receive opinions on two questions:

1) Is Attract3D technology a good advertising tool?

2) I want to distribute the technology with the following scheme: presentations viewer free for end-users, presentations editor sold for marketing and web designers. Also I provide professional services for complete presentations development. Is this scheme a good one for my technology?

Thanks for any opinions,
Daniel
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RESPONSES

  • Posted by Jay Hamilton-Roth on 7/12/2009 at 9:55 AM Accepted
    Daniel - As presented on your website, I don't think your technology is yet ready for the public.

    The first problem you have is that the technology to show the files isn't on most computers - you have to ask the user to install it. People are unlikely to want (or even able to) to install software that's not "trusted". If you can instead leverage an existing JAVA-based browser plugin to do a similar thing, it may be easier (but still people need to install the plugin). The VR worlds also aren't small files - they'll take a while to download for the user (even on fast internet connections).

    The second problem is that people are used to very sophisticated animations these days. Contrast your animations/VR with Second Life, Autodesk 3ds, or any of the online video games and your animations look dated.

    I'd suggest spending the time (and money) to develop a fancier demo to help people "see" how to effectively use your technology for some of the specific uses you envision.
  • Posted by Gary Bloomer on 7/12/2009 at 10:49 AM Accepted
    Dear Attract3d

    Your link took me to this website:

    https://dreamstock.com/dreamtemplate-offer.shtml

    Am I missing the point of something?

    Gary Bloomer
    Wilmington, DE, USA
  • Posted by Jay Hamilton-Roth on 7/12/2009 at 1:32 PM Member
    Gary: The problem is the final period (a problem if you post a link and then add a period to end the sentence). This link works for me:

    https://stargazer.110mb.com/attract3d
  • Posted by SteveByrneMarketing on 7/13/2009 at 2:41 AM Accepted
    Daniel,

    I have to say I completely agree with Jay ... “I don't think your technology is yet ready for the public”. As a new and emerging segment, you are one of many players creating this technology. It appears you may be more resourced than some and perhaps less resourced than others. In short, you will need a positioning strategy to win a top position on this new positioning ladder.

    so for ...
    Question 1 -- The answer is yes

    Question 2 -- It’s only going to be a good scheme when it’s ready as defined from the users pov.

    hope this helps,

    Steve
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