Question

Topic: Advertising/PR

Text For Our Box Truck

Posted by Anonymous on 7/14/2009 at 4:26 PM ET 25 Points
I need a short (family oriented possibly) slogan to add to our box truck delivery design. Our business' name is City Furniture and we are family owned. We have a lot of competition so we strive to be the lowest price but i need something new and fresh than the typical lowest prices, affordable prices, etc. Help!
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RESPONSES

  • Posted by bill.hall on 7/14/2009 at 4:34 PM Accepted
    Here are some ideas - hope they help.

    "From our family to yours."
    "Personal Family service without the big price."
    "The furniture that our family enjoys ourselves."
    "Backed by our word. Our family means business."

    Good luck!
    Bill
  • Posted by michael on 7/14/2009 at 5:21 PM Accepted
    Please don't strive to be the lowest price. Please don't do that.

    A box truck gives you a lot of room to list benefits.

    "It's what's inside that makes a home"

    Michael
  • Posted by marketbase on 7/14/2009 at 9:19 PM Accepted
    Great ideas posted by W.M.M.A.
    Consider:
    City Furniture
    Discount Prices. Comfort. Style.
    Check us out TODAY!
    TEL ###
    LOCATION
    URL

    Or

    City Discount Furniture
    GREAT prices. Comfort. Style.
    Check us out TODAY!
    TEL ###
    LOCATION
    URL


    Best,
    jag
    MarketBase
  • Posted by marketbase on 7/14/2009 at 9:24 PM Accepted
    Sorry, forgot to add:
    Consider using an impact color on the entire box truck (or at least around the "signs"on the truck) something like kodak yellow or DOT green. You need something memorable and remarkable! Before you know it, people will be saying "I see your signs, er, trucks everywhere (even though you might have one or two out and about)! We did it with CRE real estate signs once upon a time...

    jag
    MarketBase
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