Question

Topic: Advertising/PR

A Song Is Needed For Shirtfall.com

Posted by Anonymous on 7/22/2009 at 2:52 PM ET 500 Points
I recently opened up ShirtFall.com a all new shirt store with a all new vision. We want to reach a different crowd and that is FaceBook. Users log in with there Facebook account and can comment and vote on shirts. We also have a Facebook fan page (https://www.facebook.com/pages/Shirtfall/218560630552). We want something that says we are different and we stand out. But something simple. Something easy to remember that gets stuck in your head and you will be singing it for the next week.

We are also working on a tag line. (https://www.marketingprofs.com/ea/qst_question.asp?qstID=29640)

Thank you all so very much!
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RESPONSES

  • Posted by SteveByrneMarketing on 7/22/2009 at 8:28 PM Member
    what type of song - rock, alternative or ?
  • Posted by Jay Hamilton-Roth on 7/22/2009 at 11:09 PM Member
    Are you looking to license an existing song or commission someone to write a new song for you? If it's the latter, consider a contest with a prize. Consider having people submit a YouTube video of them singing/playing their song. Let the public (your fans) vote. It'll garner you additional PR (both YouTube and contest PR).
  • Posted on 7/23/2009 at 1:01 AM Accepted
    It would be amazing to shoot a video of several people wearing your shirts and singing an a capella version of "I Get By with a Little Help From My Friends." Post it on YouTube. Post in on your Facebook page. Post it on your Web site. Email it around. Invite more people to send videos of themselves singing "I Get By with a Little Help From My Friends" to your YouTube site. Make this into a contest/viral video promotion.

    As "friending" is such an integral part of Facebook, make this your call to action. "Shirt a Friend." "Friend a Shirt." "Shirt Someone."

    Possible taglines:
    ShirtFall. For all my friends.
    ShirtFall. One for all, and all for shirt.
    ShirtFall for All.
    ShirtFall. Shirt a Friend.
    You're either ShirtFall or you're shirtless.

    Hope this helps.

    Best,
    Evan

    [Email address and URL deleted by staff]

    Follow me on Twitter @BrightMonkeyEv (https://twitter.com/BrightMonkeyEv)
  • Posted on 7/23/2009 at 1:05 AM Author
    I am sorry that I was not clear. I meant that I would like ideas to wright a song. A friend of mine has a recording studio and the ability to get the interments we need. I am just trying to come up with a catchy jingle like the Free Credit Report.com songs. If you have not seen them look them up on youtube. You will be singing them for the next week. I do like the idea of a contest. That would be cool!!! I also have a guy that can do video FX stuff for me so maybe I will go that rout and see what I get.

    Does any one have any ideas for words? I am just trying to get the ball rolling.... Trying to get the thoughts turning.

    Thank you all!!

    Joshua
  • Posted by Gary Bloomer on 7/23/2009 at 10:21 AM Member
    Dear Uturnjoshua,

    I've no idea how many members of this forum have ever been asked to write a song as part of an overall marketing package.

    I know it's never been on a list of requirements that I've ever come across.

    So to find a songwriter, you might be better off looking through
    the links below:

    www.rentasongwriter.com
    www.musesmuse.com/museads.html
    www.thesongwritersforum.com
    www.singer-songwriter.com
    www.songwritersresourcenetwork.com

    I hope one of these links helps you. Good luck.

    Gary Bloomer
    Wilmington, DE, USA
  • Posted on 7/24/2009 at 1:24 AM Accepted
    Here's some starter song lyrics:

    You may be big, little, short, or tall...
    But you're never just another brick in the wall...
    ShirtFall! ShirtFall! ShirtFall!
    You're the one who calls for the ball...
    It's all for one and one for all.
    ShirtFall! ShirtFall! ShirtFall!
    You've got more style than your Uncle Sol...
    You're too cool to buy shirts at the mall...
    ShirtFall! ShirtFall! ShirtFall!
  • Posted on 7/24/2009 at 6:47 AM Member
    Check out these guys www.brandmusic.com.au they write catchy tunes for brands all around the world. They are based in Australia so the exchange rate makes their songs and jingles more affordable for US.
  • Posted by steven.alker on 7/25/2009 at 6:25 PM Accepted
    Dear Joshua

    Regardless of the lyric or the tune (Everyone says lyrics rather than lyric, but you only asked for one song!) Jay’s idea for using YouTube (Or FaceBook or MySpace) as part of the creative process and thus generating early publicity is typically to the point and I think is quite brilliant – but for slightly different reasons than those stated.

    To achieve something which is professionally originated, credible and memorable for all the right reasons (Which don’t include the listener developing an irrational desire to throw a brick at their speakers or bomb your office) is quite difficult. Yes, you have the technology and you no doubt can get some decent ideas and some decent performers to do it.

    That’s about a light year from wowing a cynical marketplace which hates most advertising songs or jingles and loves only a few. I’ve got the studio and I’m a classical pianist and electronic composer. I also write pretty things, but I wouldn’t ever presume to be of any use in that market – if I succeeded it would be by chance. By the way, I rent a barn to David Gilmour to keep his cars in – I’ll have to ask him if the line “But your never just another brick in the wall” would get past their lawyers? Sorry that’s irreverent but it is one of the problems of commissioning professional lyrics which you don’t suffer from in a contest.

    That’s also why the appeal of a contest is currently rather strong. In the UK we have every idiot under the sun who can’t perform or sing appearing on the train crash called the X Factor – you have the American version with our very own Simon Cowell on your screens too. And guess what – it is incredibly popular. The finalists attract over 12 Million viewers which is only matched by Dr Who. Then we Have “Strictly Come Dancing” where moderately well known people who can’t dance try to and again, it is watched and loved by millions, including the duffers. There are about another 12 talent format shows and the breeding ground for success is the web.

    If you organised a contest and got your marketing right, I think that you could potentially generate far more momentum than Jay has envisaged. If you were really clever, you would attract at least some interest from a network but getting to the million view level in YouTube isn’t rocket science – its populism, the squirm factor, embarrassment and the surprise of talent.

    Do that and you’ll have your song and your marketing exposure both for the price of a contest.

    Best wishes


    Steve Alker


  • Posted on 7/25/2009 at 10:18 PM Author
    I first want to start by saying thank you to everyone who has helped! I like the Idea of the contest. Even if people dont want to enter. As long as they see any one of the videos its helped.

    So, now I will be starting a contest to have people submit videos on youtube of them singing a song, or something that will remind people about ShirtFall.com. So what I am looking for now is ideas on how to wright this all up. I will be looking at other contests on youtube to get a idea. I have started a new question to ask for ideas about the contest. To give you all even more of a chance at points! I will end this question in a few days. However I want to leave it open to see if anyone has any last words.

    Thank you all so very much!!!!!

    Joshua
  • Posted on 7/26/2009 at 9:00 PM Author
    Phil,

    We have discussed this. After doing a search on google for "Shirt" web sites below is what I found.
    Spreadshirt - Sells Custom "T-Shirts"
    shirt.woot.com - Sells "T-Shirts", with a new one every day.
    There are manny other web sites that use the word "Shirt" in there name and they are referring to "T-Shirts"

    I do not want to sound mean but maybe you need to look up the word Shirt. According to dictionary.com a shirt is "any of a variety of cloth garments having sleeves and worn on the upper part of the body, often under a coat, jacket, or other garment." And wikipedia says that "A shirt is a cloth garment for the upper body."

    So every Shirt on ShirtFall.com fits both of the definitions above.
  • Posted by Gary Bloomer on 8/12/2009 at 11:11 AM Member
    Dear Uturnjoshua,

    I know this question's closed but I'm not interested in points.
    I'm interested in helping you.

    Whether you like Phil's point about shirts or not, he's right.

    By lecturing him on the definition of the word "shirt", you're showing how little you understand about what it is that your customers are looking for (t-shirts), and you run the risk of not being helped as much as you could be helped in future, and helped FOR FREE, help that were you having to pay for it, it would be costing you thousands of dollars.

    If you learn anything from this exchange, let it be this: you don't matter, your product does not matter, how great you and your team think you all are does not matter.

    What DOES matter is what it is that your CUSTOMERS ARE LOOKING FOR. You're not buying your product, your customers are.

    I'm sure you're not going to like this response either: that's your choice. But when your customers do not find what it is they're looking for on your site, they'll shop elsewhere.

    And when it comes to choice (and the choice you are not offering) and the choice your customers have to shop on another site, a site that does meet their needs, that choice will be theirs.

    I really do wish you the best of luck.

    Gary Bloomer
    Wilmington, DE, USA


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